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"The Power of Lineage"...NCsoft tops mobile game market sales last year.



Thanks to the success of "Lineage M" and "Lineage 2M," NCsoft topped sales in the local mobile game market last year, a survey showed.

According to mobile big data platform company iGIworks’ mobile index on the 16th, NCsoft topped the list with 21.5 percent of sales of mobile games by publishers last year. Netmarble (11.7 percent), Nexon (5.1 percent), Kakao Games (3.0 percent), and Supercell (2.6 percent) made up the top five spots.

Total sales in the mobile game market rose 5.2 percent on-year to 4.288 trillion won last year, hitting a new record high. Lineage 2M, which was released in late November last year, drove sales growth. Monthly sales of mobile games jumped 23.2 percent month-on-month to 489.8 billion won in December last year, when the effect of Lineage 2M’s launch began in earnest.

Previously, it was stuck in box office worth about 300 billion won per month, which is close to 500 billion won per month after release of Lineage 2M.

The share of mobile game sales by market stood at 12.2 percent, beating Apple’s App Store with 9.2 percent. Last year, One Store posted 523 billion won in sales. The market share of No. 1 Google Play has been shrinking year after year to 84.6 percent in 2017, 82 percent in 2018 and 78.6 percent in 2019.

The monopoly of top-selling games remained. The top 10 games in the sales rankings accounted for 45.7 percent of total sales. The share of sales by game category was 52.4 percent, which was the overwhelming No. 1 in role-playing games. The list was followed by strategy (7.4 percent) and action (5.0 percent). However, the number of users per game category was higher than that of RPG with 6.45 million users and 4.98 million users.

The monthly average number of mobile game application users stood at 6.16 million last year, the survey showed. The gender ratio for men and women is 51-49. Men in their 30s spent 44 hours and 6 minutes on average to take the top spot. The average for the entire age group is 29 hours and 18 minutes.
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